About Clubward

Built for the people who keep clubs going.

You’ve put your heart into this place. We built Clubward to make it easier to run.

Our club management platform brings memberships, payments, check-ins, and everyday operations together for small clubs and community organizations.

A swim club attendant welcomes a family at the pool check-in counter.

Founder’s message

From behind the scenes to standing beside you.

For more than a decade, I've worked on both sides of the technology world.

I've spent much of my career behind the scenes, helping build, support, and maintain the systems that keep major organizations running. From serving in the United States Marine Corps to working with engineering teams at Kinsta and Fueled, my experience spans backend engineering, infrastructure, hosting, security, and IT consulting.

I've worked in environments where reliability isn't optional, details matter, and entire teams of experienced people work together to keep things running.

But I've also spent years working directly with small businesses that don't have those same resources.

I've built hotel management systems, booking platforms, and custom business tools. I've helped business owners keep their websites online, their systems secure, and their operations running. And I've worked alongside club administrators managing memberships, payments, check-ins, and everything else with small teams and even smaller budgets.

I kept seeing the same problem.

Smaller organizations were being asked to choose between three imperfect options: piece together spreadsheets and disconnected tools, settle for affordable software that doesn't quite fit, or pay enterprise-level prices for the capabilities they actually need.

And now, technology is moving faster than ever.

New tools, platforms, and AI capabilities seem to appear every day. There's more opportunity than ever to build something yourself. And that's a wonderful thing.

But just because you can do something yourself doesn't mean you should have to.

Someone still has to figure out what to build, connect everything, keep it secure, fix what breaks, manage updates, and make sure it all works tomorrow.

That's time you could be spending with your members, growing your organization, or simply enjoying the community you've worked so hard to build.

Clubward doesn't exist because building software is difficult. Clubward exists because running your club shouldn't be.

I originally started building PoolPulse to make everyday operations easier for swim clubs. But as we listened to nonprofits, community organizations, and other membership-based businesses, we realized the same challenges existed everywhere.

That's how PoolPulse became Clubward.

And our mission became something bigger than software.

Our mission is to become the reliable technology partner your club can count on, at every stage of its growth.

Someone who gets to know your organization, understands your challenges, and genuinely invests in your success. Someone you can turn to when things get complicated, when your needs change, or when you're ready to take the next step.

We want to be the team behind your technology, helping you make confident decisions, keeping your systems running, and finding better ways to do things as you grow.

Not just another vendor. Not another dashboard. And certainly not another company that disappears once you've signed up.

A real partnership, built on trust, thoughtful engineering, dependable support, and a shared investment in what you're building.

I've spent years helping keep the big guys running. Now I want to bring that same experience, care, and capability to the little guys.

Because you shouldn't need an IT department or an enterprise budget to have great technology and experienced people behind you.

You take care of your community. We'll help take care of the technology that keeps it running.

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Katelyn PauleyFounder, Clubward

Our mission

Make small clubs easier to run.

A spreadsheet and a payment app can get a club a long way. As the work grows, teams need tools that fit how they operate and a price their club can carry.

  • Do it yourself
  • Settle for less
  • Stretch your budget

With Clubward Flex, start with the tools your team needs this season. Add capabilities when they’re useful.

Who we are

A small team that cares how your club runs.

We’re a family-run, veteran-owned team with a background in engineering and technical support.

  • Start with what your team uses

    Choose where to start, whether that’s renewals, guest check-ins, or getting member records in order.

  • Get help making the switch

    We’ll walk through what you’re bringing over and help your team get comfortable with the platform.

  • Get support from people

    We maintain the platform and help you work through questions as they come up.

Two club organizers working together on a laptop.

Show us how your club runs.

Bring the spreadsheet, the check-in routine, or the task everyone puts off. We’ll walk through it together and show you what it could look like in Clubward.